| AdvoCare® weight loss products are the front | | | | Begin inviting the members of these groups to |
| line of your AdvoCare® business. Many | | | | connect with you as a friend. Start by sending |
| customers become acquainted with both the | | | | Send an introductory message that says: "Hi |
| product line and the business opportunity through | | | | (person's name), you and I are members of the |
| this one product segement. Proper positioning of | | | | (group name) Facebook group. I would like to |
| this product segment in the marketplace is critical | | | | connect with you to share information and |
| to your long term success as an AdvoCare® | | | | encouragement in the area of weight loss." This |
| distributor. One of the greatest tools at your | | | | approach allows you to connect on a common |
| disposal is the online social community of | | | | point of interest and begin developing a |
| Facebook. When used correctly Facebook can | | | | relationship, which is of course the foundation of a |
| become a powerful marketing engine for your | | | | network marketing business such as |
| business. By following a few simple steps, you can | | | | AdvoCare®. |
| harness the potential of this great online resource. | | | | Now you want to set up your own group. This |
| Facebook is a social networking site that boasts a | | | | group might be a group that shares weight loss |
| membership of over 500 million users. It is | | | | tips and success stories. Send each of your |
| estimated that nearly one half of those users | | | | Facebook friends a group invitation. Ask your |
| access their accounts at least once per day. As | | | | group members to share their own weight loss |
| you can see this is a high visibility point for | | | | stories,, photographs and other valuable content. |
| anyone looking to build their AdvoCare® | | | | Creating an ongoing dialogue is the key to making |
| business either online or offline. | | | | your group successful. It is at this point that you |
| The first step of this process is getting your | | | | can really begin to add value to your marketing |
| personal profile in order. At the very minimum, be | | | | efforts. Create small video pieces that are no |
| sure to include a link to your distributor website | | | | more than 3-4 minutes in length to highlight a |
| and identify your profession as a business owner | | | | highlight a topic of interest. For example you |
| in the weight loss field. It is important that your | | | | might do a video that discusses the importance |
| profile reflect your marketplace value, since those | | | | of monitoring a person's carbohydrate intake. You |
| you will be inviting to connect with you will | | | | will also want to introduce the full line of |
| typically take a look at your profile when | | | | AdvoCare® weight loss products by adding |
| determining whether or not to approve that | | | | your own story and the story of other |
| connection. | | | | AdvoCare® customers and distributors. |
| The next step is to begin making connections | | | | The final step is the creation of a fan page. The |
| with others who are in your prospective market. | | | | focus of your fan page will be you and your |
| A great way to accomplish this task is to search | | | | AdvoCare® business. Invite your friends and |
| for Facebook groups that are focused on such | | | | group members to "like" your fan page. When |
| topics as weight loss, dieting, diet and exercise | | | | someone "likes" your fan page, the content you |
| and nutrition. Join these groups and begin | | | | post to the wall of the fan page will also displays |
| interacting in the group discussions. Resist the | | | | on their wall. Use your fan page to highlight a |
| urge to make pitches and post links to your | | | | specific product each week and testimonials about |
| AdvoCare® weight loss products. It is better | | | | that product. Your fan page is also a great place |
| for you to provide insights into such things as the | | | | to invite people to take a closer look at the |
| importance of nutrition, supplements, portion | | | | AdvoCare® business opportunity. |
| control, exercise, etc... in weight loss. Direct group | | | | If you are not doing so already, you need to be |
| members to articles and other resources on the | | | | marketing AdvoCare® weight loss products on |
| topic of weight loss, health and fitness. | | | | Facebook. |