| Market boosted by changing lifestyles | | | | to return to a rate of growth of approximately |
| The changes in the lifestyles of Romanians, with | | | | 30% in 2013, when consumption of dietary |
| healthier diets and bio (health) products becoming | | | | supplements is expected to exceed €8 per |
| more common, have boosted the dietary | | | | capita per annum." forecasts Monika Stefanczyk, |
| supplement market in recent years. However, in | | | | PMR's Head Pharmaceutical Market Analyst and |
| 2009, mainly as a result of the economic | | | | the report's coordinator. |
| difficulties which the country experienced after | | | | Consolidation on the market is also expected to |
| the financial meltdown, the growth of the dietary | | | | continue, as the economic crisis is likely to take its |
| supplement market slowed significantly, increasing | | | | toll of smaller players in 2010. The larger |
| by only 1% in final prices in comparison with the | | | | companies are expected to defend their market |
| previous year, according to PMR's latest report: | | | | shares, at least in the short term. |
| "The dietary supplement market in Romania 2010. | | | | Product variety and healthy sales prompt positive |
| Development forecasts for 2010-2013". This fell | | | | assessments of market situation |
| considerably short of the expectations of a | | | | According to a survey carried out specifically for |
| number of players on the market and of the | | | | the purposes of the report among companies |
| annual rates of growth of 20-30% registered | | | | present on the Romanian dietary supplement |
| between 2004 and 2007. In all, sales via the | | | | market, over half of the respondents (57%) |
| major distribution channels, pharmacies and bio | | | | were positive about the current situation on the |
| health food stores, exceeded €90m in 2009. | | | | dietary supplement market in Romania, but 18% |
| Including sales over the internet and at | | | | were negative. One-quarter assessed the situation |
| supermarkets, the total revenues of the industry | | | | as neither good nor bad.The reason most |
| came to €100m. | | | | frequently given for positive or very positive |
| Internationally the dietary supplement market is | | | | opinions of the market situation is the high degree |
| on the rise, and Romania continues to follow this | | | | of diversity of these products on the Romanian |
| pattern. On average, dietary supplements worth | | | | market (about one-third of responses among |
| approximately €4.7 are consumed per capita | | | | those who assess the situation positively). One in |
| every year in Romania, whereas in countries such | | | | five respondents also cite the robust sales of |
| as France and Germany, the figure is €20-25. | | | | these products, and one in nine – the increase |
| This shows the potential of the dietary | | | | in awareness of dietary supplements among |
| supplement market in Romania.This market in | | | | Romanians or the positive reception of dietary |
| Romania has also been boosted by an increase in | | | | supplements among the public (in addition to the |
| the prices of these products over the past three | | | | fact that they are trendy). |
| years, according to representatives of dietary | | | | This press release is based on information |
| supplement vendors in Romania interviewed by | | | | contained in the latest PMR report entitled |
| PMR Publications. | | | | "Dietary supplements market in Romania 2010. |
| "The market in question is expected to continue | | | | Development forecasts for 2010-2013". |
| to grow, by 10-16% between 2010 and 2012, and | | | | |