| Better health and nutrition are vital to an aging | | | | capsule, tablet, or liquid; |
| population of baby boomers as well as to younger | | | | • Labeled on the front panel as being a |
| generations. As people are living longer, good | | | | dietary supplement |
| health is increasingly important. Today more | | | | Adults, including the younger generation, senior |
| people are exercising and taking care of their | | | | citizens, and everyone in between, are seeing |
| bodies, which may mean taking vitamins, minerals, | | | | benefits from taking liquid nutritional supplements. |
| and other dietary or nutritional supplements. | | | | Parents are giving them to their small children |
| People are willing to pay money to buy products | | | | instead of regular pill vitamins. The supplements |
| to help them remain healthy as they age. In | | | | are being used as a preventative measure to |
| addition to the retail outlets, an increasing amount | | | | keep the body working well. |
| of nutritional supplements are being sold through | | | | Many companies selling liquid nutritional |
| network marketing or MLM (multi-level marketing | | | | supplements have turned to network marketing |
| which has become a less preferred designation | | | | as their means of selling their products. |
| for the network marketing industry). | | | | Distributors sign up to buy and sell the products. |
| Certainly there are hundreds of choices for | | | | Those distributors sign up other people as |
| dietary supplements intended to help improve and | | | | distributors and create their "downline" in the |
| or maintain health. Liquid nutritional supplements | | | | company. They may earn money by signing up |
| have become extremely popular. They can be | | | | customers and distributors who all buy the |
| found everywhere, and there are dozens or | | | | products for which the distributors receive a |
| hundreds of varieties. Liquid nutritional supplement | | | | percentage of the volume under them if they are |
| producers claim that their products are more | | | | buying or selling enough product themselves to be |
| readily and efficiently absorbed into the body than | | | | considered "active." Each company has its own |
| are pills. Extracts are considered even more | | | | compensation plan to pay its distributors for their |
| beneficial. Super fruits and botanicals have become | | | | efforts in moving the product. |
| buzz words in the nutritional industry as well as in | | | | The network marketing means of distribution cuts |
| the advertisements for juices. | | | | out the advertising costs for the company. Their |
| Although such nutritional supplements do not and | | | | distributors become the advertisers and bring in |
| cannot make medical claims or say that they will | | | | the customers to purchase the products. There is |
| cure any ailments, each product makes its own | | | | a business opportunity as the product is sold. It is |
| claims of certain health benefits. The super fruits | | | | a way for anyone to get into business without a |
| contained in many of these botanical nutritional | | | | huge financial investment such as is required to |
| products are known to have beneficial properties. | | | | start a regular bricks and mortar business or |
| A botanical is a plant or part of a plant which is | | | | franchise. Generally, no inventory is required. |
| valued for its medicinal or therapeutic properties | | | | People can make a part-time or full time income |
| and for scent and flavor. It may be a root, bark, | | | | from network marketing ventures. Although |
| or berries. Products made from botanicals are | | | | around 98% of people who sign up for network |
| touted as beneficial to maintain or improve health. | | | | marketing do not find any significant success in |
| They are being sold as nutritional and dietary | | | | the business or even "fail" at it, there are still |
| supplements. | | | | many millionaires being made through network |
| Congress has defined a dietary supplement in the | | | | marketing. |
| Dietary Supplement Health and Education Act | | | | Liquid nutritional supplements are positioned to be |
| which became law in 1994 as a preparation which | | | | the wave of the future, and network marketing is |
| is: | | | | helping to bring the products to the masses. |
| • Intended to supplement the diet; | | | | Network marketing companies selling nutritional |
| • Contains one or more dietary ingredients | | | | supplements are helping people to earn the |
| (vitamins, minerals, herbs, amino acids, and other | | | | income to live their dreams. There are many |
| substances); | | | | opportunities out there, and anyone can |
| • Intended to be taken by mouth as a pill, | | | | participate in this business. |