| AdvoCare® weight loss products are the front | | | | topic of weight loss, health and fitness. |
| line of your AdvoCare® business. It is | | | | You will want to begin inviting members of these |
| through these products that many customers | | | | groups to become your friends. Start by |
| become acquainted with not only the product line, | | | | sending Send an introductory message that says: |
| but also the business opportunity as well. Proper | | | | "Hi (person's name), you and I are members of |
| positioning of this product segment in the | | | | the (group name) Facebook group. I would like |
| marketplace is critical to your long term success | | | | to connect with you to share information and |
| as an AdvoCare® distributor. One of the | | | | encouragement in the area of weight loss." By |
| greatest tools at your disposal is the online social | | | | taking this approach you are connecting on a |
| community of Facebook. When used correctly | | | | common point of interest and begin developing a |
| Facebook can become a powerful marketing | | | | relationship, which is of course the foundation of a |
| engine for your business. By following a few | | | | network marketing business such as |
| simple steps, you can harness the potential of this | | | | AdvoCare®. |
| great online resource. | | | | The next step is setting up a group of your own. |
| Boasting a membership of over 500 million users, | | | | This group might be a group that shares weight |
| Facebook has become the powerhouse of the | | | | loss tips and success stories. Send each of |
| social networking world. It is estimated that | | | | your Facebook friends a group invitation. Ask |
| nearly one half of those users access their | | | | your group members to share their own weight |
| accounts at least once per day. For anyone | | | | loss stories,, photographs and other valuable |
| looking to build their AdvoCare® business, this | | | | content. The key to making your group work is |
| creates an ideal point of high visibility for their | | | | the ability to create an ongoing dialogue between |
| marketing efforts. | | | | the group members. It is at this point that you |
| You will want to begin by carefully crafting your | | | | can really begin to add value to your marketing |
| personal profile. At the very minimum, be sure | | | | efforts. Create small video pieces that are no |
| to include a link to your distributor website and | | | | more than 3-4 minutes in length to highlight a |
| identify your profession as a business owner in | | | | highlight a topic of interest. For example you |
| the weight loss field. It is important that your | | | | might do a video that discusses the importance |
| profile reflect your marketplace value, since those | | | | of monitoring a person's carbohydrate intake. |
| you will be inviting to connect with you will | | | | You will also want to introduce the full line of |
| typically take a look at your profile when | | | | AdvoCare® weight loss products by adding |
| determining whether or not to approve that | | | | your own story and the story of other |
| connection. | | | | AdvoCare® customers and distributors. |
| Next you will want to make connections with | | | | The final step is the creation of a fan page. |
| people in your target market. A great way to | | | | Your fan page will be 100% focused on you and |
| accomplish this task is to search for Facebook | | | | your AdvoCare® business. Invite your friends |
| groups that are focused on such topics as weight | | | | and group members to "like" your fan page. |
| loss, dieting, diet and exercise and nutrition. Be | | | | When a group member takes this step, the |
| sure to join each of these groups and become an | | | | content you post to the wall of the fan page will |
| active part of the discussions within those groups. | | | | also displays on their wall. Use your fan page to |
| By all means, please resist the temptation to | | | | highlight a specific product each week and |
| make pitches and post links to your | | | | testimonials about that product. You will also use |
| AdvoCare® weight loss products. It is better | | | | the fan page to invite people to take a closer look |
| for you to provide insights into such things as the | | | | at the AdvoCare® business opportunity. |
| importance of nutrition, supplements, portion | | | | If you are not doing so already, you need to be |
| control, exercise, etc... in weight loss. Point | | | | marketing AdvoCare® weight loss products on |
| people to articles and other resources on the | | | | Facebook. |