All Eyes Turn Toward Nutritional Supplements As the Medical Community Embraces Supplementation

In developing new products a food nutritionpeople classified them selves as using food
company should research ingredients that havesupplements.
been identified clinically to be effective in- Among health professionals the prevalence of
promoting good health and combine thesefood supplements is relatively high. This list
ingredients with other nutrients to help peopleincludes: doctors, nurses, dietitians and
meet their health needs. It should be a careful,pharmacists.
well-considered approach, one that will lead to- There is a strong association between increased
patented products, and where the products haveknowledge about nutrition, health, and food
been proven effective by means of clinical trails.supplements.
This should be a food nutrition company's- A survey among 4,501 female physicians
commitment, which assures the public that theyshowed that one half of them used a
will/are providing cutting-edge, top-quality productsmultivitamin-mineral supplement.
that make optimum nutrition available to the public- 72 percent of all physicians practice the use of
in a simple, easy to use manner.dietary supplements.
It would be all the better if such a food nutrition- 73 percent of cardiologist suggest to their
company can boast that the members of itspatients that a regimen of vitamins and other
science and research team are a part of thesupplements, a healthy diet, and regular exercise
Council For Responsible Nutrition, which is theis good for heart health.
leading trade organization for the nutritional- In 2009, 84 percent of American adults
supplement industry. This honor would be aindicated that they felt confident concerning the
further testament to the company's high standingquality, safety, and effectiveness of dietary
in the nutrition science industry. It would give suchsupplements. This is compare to 81 Percent in
a company a seat at the table along side the2008.
nation's leading food science companies, so thatThe Medical Community Increasingly Is Embracing
together they can work to maintain highNutritional Supplements
standards for the nutritional supplements industry.More then ever people are turning to food
This would work to raise its profile, and thesupplements as part of a healthier-fuller lifestyle.
awareness-even among doctors-of the manyAnd thanks to clinical and observational studies
benefits of supplementing one's diet withthat are proving the effectiveness of food
high-quality nutrition.supplementation more physicians are also paying
- In 2009 approximately 65% of the Americanattention.